With the X99S Gaming 7, MSI has a motherboard in its portfolio, which mainly addresses gamers. There is for example a well thought audio solution as well as a very nice looking design. On another note MSI is offering this board with a reasonable price.
The X99S Gaming 7 from MSI is a well equipped motherboard, which is based on Intels latest X99 chipset. Therefore this is apparently a high-end model suitable for Intels Haswell-E HEDT processors.