The Z97-K from ASUS belongs to the manufacturer's Classic-Series and therefore it comes with a black PCB and champagne-colored heatsinks. This board certainly offers more than just a pretty color scheme like for instance an M.2 slot next to six SATA ports as well as a highly competitive price.
The Z97-K from ASUS is
an ATX motherboard and at a first glance it comes with a reasonable feature mix.
Other than that also the price is rather is quite appealing.